We are searching for a new Fall 2024 co-op student for the Marketing and Business Growth position!
About the Role
What you’ll be doing (AKA Responsibilities):
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Support day-to-day execution of our marketing plan, working with the Client Success and Communications Manager, including:
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Creating and posting (via LinkedIn and Buffer) social media content across company channels
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Engaging on social media within company guidelines helping to build the online EnPoint Community
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Managing and creating content for, distributing, and tracking monthly newsletters (HubSpot)
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Monitoring digital marketing performance analytics routinely and for bi-monthly reporting
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Actively participating in the distribution process for all PR content and media opportunities
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Researching and with guidance, pursuing media and other promotional opportunities, including featured articles, podcasts, speaking engagements, etc. for EnPoint
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Assist in creating and managing marketing and sales campaigns, including: work with manager to create campaign briefs, create assigned content (using Canva), monitor campaign performance and track results, and provide feedback and recommend solutions for improvements.
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Support the creation of sales collateral (using Canva)
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Performing administrative tasks to ensure the functionality of EnPoint’s marketing website and landing pages
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Regularly updating databases, spreadsheets, and media/distribution lists as it relates to marketing and public relations activities
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Participating in product development research (exploring new product possibilities based on client feedback) with guidance and support from CEO
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Support new market exploration (distribution channels, research, and analysis) with CEO
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On occasion:
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Support software testing and development and/or refinement (of our existing proprietary mentorship platform, online learning centre, and assessment tools and/or exploration of new ways to add value to clients),
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Contribute to short-term marketing planning
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Conduct research to analyze customers’ behaviour (e.g. purchasing habits, trends and preferences)
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The Ideal Person
You’ll be well equipped to be successful in the role if the following apply (AKA Qualifications):
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Any diploma/degree with a focus on MarketingBusiness, Entrepreneurship, Marketing/Public Relations, and/or Management and flare for marketing
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Experience related to the above responsibilities (can include personal projects, academic projects, volunteer work, contract work, etc.)
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You’re excited about what we're doing and the challenges and opportunities of a growing business, and want the opportunity to work within a small team
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You love everything marketing – the more creative and powerful, the better! You follow marketing accounts, blogs, podcasts, peer groups, etc. and are an active learner
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You’re a creative thinker, not afraid to bring new ideas to the table and better yet excited to be the one to make them happen!
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You possess a wicked sense of initiative and ability to learn and adapt to evolving needs
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Experience with Canva, InDesign, Adobe Photoshop or some other design tool(s) ideal
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You’re the one who loves to organize in your friend group and possess a good ability to set priorities and adhere to deadlines
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You’re super attentive to details and are a fan of checking your own work before pushing “send”
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Exposure to website CMS is ideal but not required
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Experience editing video content will be considered an asset but is not required
The Logistics
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Location: While our team is based in NS, we work fully remote with the occasional in-person meetings. We’re open to anyone joining our team!
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Website: www.getenpoint.com
Interested?
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Please note we are hoping to leverage federal funding to support this hire which has the following requirements of participating students, to participate in a work placement you must be:
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Canadian citizen, permanent resident or person with refugee protection given under the law; and legally able to work in Canada according to the laws and regulations of the province or territory where you live” (details and source here)
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If you meet those requirements above and are interested, we’d love to see your application! Also feel free to connect with us on LinkedIn to find out more about our team and the kind of content this position helps create! https://www.linkedin.com/company/youenpoint
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Little About Us
EnPoint harnesses the power of mentorship to help clients support their people and participants in creating meaningful and intentional careers. Our mission is to support one million individuals using our EnPoint Mentorship software, program design services, and mentor/mentee training. We help post-secondary education institutions, non-profits, and employers build custom mentorship programs that achieve their objectives with minimal administrative time and measurable outcomes.
We’re a B2B, SaaS-like company that has worked with 45+ organizations helping 60,000+ people build confidence, skills, and connections through mentorship. We are proud to say we have worked with organizations such as Dillon Consulting, a leading financial institution (in BC), Crown Mentorship Foundation (Western Canada), Africadian Empowerment Academy, Nova Scotia Community College, YWCA Halifax, the Black Business Initiative, Women in Communications and Technology (national), Dalhousie University, University of Prince Edward Island, Windmill Microlending, Techsploration, and the award-winning Atlantic Canada Study and Stay™ program with EduNova to name a few.
EnPoint helps employers, post-secondary institutions, and nonprofits harness the power of mentorship in support of their peoples’ career development. Through mentorship software (EnPoint Mentorship), program design, and mentor/mentee training, we’re a one-stop shop for easy, outcome-driven and scalable mentorship programs.
Our mission is to support one million individuals in building meaningful careers and we know mentorship is a transformational tool to support that. Whether you’re looking to support your employees in progressing in their careers, students or alumni in making meaningful career connections, and/or community participants in building their career confidence and skills, if mentorship is part of your solution, we’re here to help.